Market Your Small Business as "Distinct by Instinct"
How your business is different is in your DNA, and is well-recognized by your best customers. We see it and show it so your best prospects take note. Your distinct character should show in:
1. A strong, steady brand that functions like a team emblem
Let’s not overthink this.
(Picture a flag that folks rally to.)1/18
2. Targeted markets. You appreciate them more because they appreciate you more.
Your best customers love you. Are you showing your best prospects why?2/18
3. Warm, friendly messages that hold interest all the way through
Prospects search for statements that assure them their search is over.
Make them positive.
At A Red Penguin, we follow a message development process...
... that will help you say the right things to the right people in ways they won't forget.
Our founder, John Verba, developed the process...
... while he was creating ad campaigns and promotions for names like these.
And he simplified and streamlined the process...
... while working with smaller businesses that also shared that urge to succeed.
The result: You can now work with exceptional creative talents
who want to be known for creating growth, delivering worth and inspiring success.
And they will follow the Red Penguin Process, step by step
to help you get and keep stand-out positioning in a typical "me-too" market.
Let's be frank: Most small ad, marketing and design firms will look at any other small business
and see "one of their own": A common business with everyday goals.
So if you have bigger plans than that for your business
you'll want to talk to a firm that can see you as different from the start.
(Meaning one that looks different, itself.)10/18
Can you spend a little time examining your stand-out nature?
Let's meet. We’ll come ready to help you see your offerings the way your current best customers see them... and introduce a process that can put you in their shoes.11/18
Those customers see you standing out naturally in a colorless crowd.
They see you that way for real and specific reasons. Reasons they value. So...12/18
What will happen if your best prospects start seeing your business the very same way?
What if they start seeing the same bright, bold stand-out source of solutions that your best customers already see?13/18
We actually do this. We see your company at its natural best...
... and we show your strengths to the prospects most likely to love them and come your way. And after that?15/18
Even more prospects can take notice, and follow the crowd
Because people pay attention when a line is forming, right? Markets get momentum.16/18
Your Red Penguin Personality is already strong and attractive...
... to your core base of most satisfied customers. Let's show all your prospects what those happy users know! Get in touch today!18/18