Here are 30 Years of Print Samples...

... written by John Verba, that have proven their worth in competitive markets

Chemical Health & Safety

Chemicals can keep us guessin',
Teach a staff a painful lesson.
This said, "That's not necessary
If you know what's really scary."

1/40

Consumer Electronics Show

To the country's largest tradeshow,
Some one-hundred-thousand (paid) go;
Household names and top retailers.
(We did posters, ads and mailers.)

2/40

TWT Brand Ad

In DC, the Times was changing.
Redesigning. Rearranging.
We vowed clear, deep understanding
as we reinforced their branding.

3/40

Williams Mobile Offices

Brands that lead an industry will
strive to lavish perks on people.
This ad highlights one direction.
(While it sells a huge selection.)

4/40

BOSS Temps Ads

Temps who create art and write might
Save the day when time is tight. Right?
Staffs saw these and did not worry.
And relaxed when in a hurry.

5/40

Foalchek

Mares pass on immunization
To their foals, through their lactation.
Here's how vets detect, with ease,
Immunodeficiencies!

6/40

DISA Booklet

DISN does communication
For the Defense of our nation.
When they made their service greater,
We were their communicator.

7/40

EDF Action Network

When some legislative choices
Made folks want to raise their voices
Via phone, email or faxin',
This kit helped them leap to action.

8/40

Bethesda Softworks

Games with lifelike simulation
Red-line gamer stimulation.
Folks turn into fearsome skaters.
Or create ex-Terminators.

9/40

TWT Columns Ads

These ads pledged: The Times will tell
thorough thoughts for thinking well.
From scribes sage, sanguine, or solemn.
Ordered. Column after column.

10/40

Washington Caps Spec Ads

Here's the only spec we've done.
Took some shots we thought were fun.
Call if these might help your fans rise
(And you own a hockey franchise.)

11/40

Williams Mobile Offices

Doing ads for top providers,
taught us to think like insiders.
Ev'ry day, these leaders are just
doing what keeps them the largest.

12/40

ACA Ad

Chiropractors sought to show more
treatment options. And to go for
strong supporting and more trusting.
(While aligning and adjusting.)

13/40

L&E/Meridian Poster

Service bureaus produce mailings.
Nervous bureaus may have failings.
This one's sure of one instruction:
"Don't make jobs a big production."

14/40

DIRECWAY Brochure

When high-speed was just beginning,
Satellites were up there spinning.
We flashed news that few expected.
"Come be instantly connected!"

15/40

OMNIPLEX Folder

U.S. assets, they've protected.
Model agents, they've selected.
To all reaches of our nation,
we've helped spread their reputation.

16/40

Bethesda Softworks

Critics loved this red-eyed charmer.
Praised his radar. Hailed his armor.
Our ad spread the words, so gushing.
Gamers to the stores went rushing.

17/40

ASLA Membership

Those in landscape architecture
Need to know, without conjecture
Where to gather to restore folk.
(In Poughkeepsie, Butte, or Norfolk.)

18/40

Dulles Jet Center

If a place you must be gettin'
For to store your corporate jet in.
And from Dulles you land/fly, let
This team pamper plane and pilot.

19/40

NAFSA Membership

Internation'l education
Sparks the skilled to build our nation.
This said: Join up! Life's demanding
greater global understanding!

20/40

DIRECWAY Ads

Satellites beam high-speed out where,
You might not know much about there.
Way past cable. Way past fiber.
Messages from space-that's-cyber.

21/40

TWT

Interactive innovating
made the Times more fascinating.
This said, "Don't be skipping over,
what you could be flipping over."

22/40

MD Terps Basketball

Maryland, in basketball had
seen times that left one and all sad.
After this campaign was rolled out,
all but one home game was sold out.

23/40

Round House Theatre

Theater subscribers try to
picture perfect shows to hie to.
This book helped them to esteem shows.
(Put them right into their dream shows.)

24/40

TWT Franklin Ad

All Times e-Edition readers
start each day like DC leaders.
This said: Start your day beholding
all the local news unfolding!

25/40

BNA Communications

Chemicals can be corrosive,
Irritating and explosive.
This ad, to keep workers thriving,
Offered training in surviving.

26/40

NAFSA EA

Students go abroad for learning,
And while their degrees they're earning,
Couns'lors offer course corrections.
(This piece helps them with directions.)

27/40

NAFSA ISSS

Students come from many nations
To our shores for educations.
Here, advisers learn to make them
Feel at home where their lives take them.

28/40

St. John's School

Kids learn confidence and caring
when adults are warmly sharing
reassurance, praise and credit.
This school showed it and we said it.

29/40

OMNISEC IRMA

This new system introduction
detailed upgrades to each function.
Agents once thought slow to face change.
Rushed to welcome and embrace change.

30/40

MD Terps Football

Through the years, the Terrapins
have had landmark football wins.
These ads say each competition
Has a share of that tradition.

31/40

CHEMTECH Mailer

This self-mailer drove subscriptions
Year-on-year with slight revisions.
In a field that changes endlessly,
This kept readers up stupendously.

32/40

Bethesda Softworks

Games quite thrilling or real shocking,
Smart retailers should be stocking.
This ad charged up retail buyers.
"Terminators!! Flames! And... Flyers."

33/40

Broadway Christmas

Musicals that make you laugh can
Be a pleasure and a half and
So we wrote this light and breezily.
(Prospects saw the humor easily.)

34/40

Columbia Builders

Selling out a subdivision
Of new homes is quite a mission.
We told prospects, "Just start reading;
For the stories you are needing."

35/40

MD Bays Soccer

If you're watching soccer matches,
And don't know why kicks and catches
Are occurring on the pitch there
This'll tell what/when and which/where.

36/40

Armand's Billboard

At the turn to Thirty-Third Street,
People learned where nerdy Birds eat.
Fans of baseball. Fans of toppin's,
By a campus called Johns Hopkins.

37/40

Armand's Billboard

O's fans, to a ball game driving,
Passed this billboard while arriving.
Later on, they could not wait;
Skipping home to reach the plate.

38/40

DIRECTV Local Team

Satellite TV was new where
Everyone knew who was who there.
We helped telecoms they knew well.
Say, "Hey, neighbor! We come thru well!"

39/40

AAMR Publications

When promoting publications
Clean design's an indication,
"We're professional and willing!
(Needs addressing. And fulfilling.)"

40/40

jverba@aredpenguin.com

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