Here are 30 Years of Print Samples...

... written by John Verba, that have proven their worth in competitive markets

THE AMERICAN CHEMICAL SOCIETY

Chemical Health & Safety

Chemicals can keep us guessin’,
Teach a staff a painful lesson.
This said, “That’s not necessary
If you know what’s really scary.”

1/40

THE CONSUMER ELECTRONICS SHOW

Consumer Electronics Show

To the country’s largest tradeshow,
Some one-hundred-thousand (paid) go;
Household names and top retailers.
(We did posters, ads and mailers.)

2/40

THE WASHINGTON TIMES

TWT Brand Ad

In DC, the Times was changing.
Redesigning. Rearranging.
We vowed clear, deep understanding
as we reinforced their branding.

3/40

WILLIAMS MOBILE OFFICES

Williams Mobile Offices

Brands that lead an industry will
strive to lavish perks on people.
This ad highlights one direction.
(While it sells a huge selection.)

4/40

BOSS TEMPS

BOSS Temps Ads

Temps who create art and write might
Save the day when time is tight. Right?
Staffs saw these and did not worry.
And relaxed when in a hurry.

5/40

HAVER-LOCKHART

Foalchek

Mares pass on immunization
To their foals, through their lactation.
Here’s how vets detect, with ease,
Immunodeficiencies!

6/40

THE DEPARTMENT OF DEFENSE

DISA Booklet

DISN does communication
For the Defense of our nation.
When they made their service greater,
We were their communicator.

7/40

ENVIRONMENTAL DEFENSE FUND

EDF Action Network

When some legislative choices
Made folks want to raise their voices
Via phone, email or faxin’,
This kit helped them leap to action.

8/40

BETHESDA SOFTWORKS

Bethesda Softworks

Games with lifelike simulation
Red-line gamer stimulation.
Folks turn into fearsome skaters.
Or create ex-Terminators.

9/40

THE WASHINGTON TIMES

TWT Columns Ads

These ads pledged: The Times will tell
thorough thoughts for thinking well.
From scribes sage, sanguine, or solemn.
Ordered. Column after column.

10/40

WASHINGTON CAPITALS (SPEC)

Washington Caps Spec Ads

Here’s the only spec we've done.
Took some shots we thought were fun.
Call if these might help your fans rise
(And you own a hockey franchise.)

11/40

WILLIAMS MOBILE OFFICES

Williams Mobile Offices

Doing ads for top providers,
taught us to think like insiders.
Ev’ry day, these leaders are just
doing what keeps them the largest.

12/40

AMERICAN CHIROPRACTIC ASSOC

ACA Ad

Chiropractors sought to show more
treatment options. And to go for
strong supporting and more trusting.
(While aligning and adjusting.)

13/40

L&E MERIDIAN

L&E/Meridian Poster

Service bureaus produce mailings.
Nervous bureaus may have failings.
This one’s sure of one instruction:
“Don’t make jobs a big production.”

14/40

DIRECWAY

DIRECWAY Brochure

When high-speed was just beginning,
Satellites were up there spinning.
We flashed news that few expected.
“Come be instantly connected!”

15/40

OMNIPLEX WORLD SERVICES

OMNIPLEX Folder

U.S. assets, they’ve protected.
Model agents, they’ve selected.
To all reaches of our nation,
we’ve helped spread their reputation.

16/40

BETHESDA SOFTWORKS

Bethesda Softworks

Critics loved this red-eyed charmer.
Praised his radar. Hailed his armor.
Our ad spread the words, so gushing.
Gamers to the stores went rushing.

17/40

AM SOC OF LANDSCAPE ARCHITECTS

ASLA Membership

Those in landscape architecture
Need to know, without conjecture
Where to gather to restore folk.
(In Poughkeepsie, Butte, or Norfolk.)

18/40

DULLES JET CENTER

Dulles Jet Center

If a place you must be gettin’
For to store your corporate jet in.
And from Dulles you land/fly, let
This team pamper plane and pilot.

19/40

ASSOC OF INTL EDUCATORS (NAFSA)

NAFSA Membership

Internation’l education
Sparks the skilled to build our nation.
This said: Join up! Life’s demanding
greater global understanding!

20/40

DIRECWAY

DIRECWAY Ads

Satellites beam high-speed out where,
You might not know much about there.
Way past cable. Way past fiber.
Messages from space-that’s-cyber.

21/40

THE WASHINGTON TIMES

TWT

Interactive innovating
made the Times more fascinating.
This said, “Don’t be skipping over,
what you could be flipping over.”

22/40

MARYLAND TERPS

MD Terps Basketball

Maryland, in basketball had
seen times that left one and all sad.
After this campaign was rolled out,
all but one home game was sold out.

23/40

ROUND HOUSE THEATRE

Round House Theatre

Theater subscribers try to
picture perfect shows to hie to.
This book helped them to esteem shows.
(Put them right into their dream shows.)

24/40

THE WASHINGTON TIMES

TWT Franklin Ad

All Times e-Edition readers
start each day like DC leaders.
This said: Start your day beholding
all the local news unfolding!

25/40

BNA COMMUNICATIONS INC.

BNA Communications

Chemicals can be corrosive,
Irritating and explosive.
This ad, to keep workers thriving,
Offered training in surviving.

26/40

ASSOC OF INTL EDUCATORS (NAFSA)

NAFSA EA

Students go abroad for learning,
And while their degrees they're earning,
Couns’lors offer course corrections.
(This piece helps them with directions.)

27/40

ASSOC OF INTL EDUCATORS (NAFSA)

NAFSA ISSS

Students come from many nations
To our shores for educations.
Here, advisers learn to make them
Feel at home where their lives take them.

28/40

ST. JOHN'S PARISH DAY SCHOOL

St. John's School

Kids learn confidence and caring
when adults are warmly sharing
reassurance, praise and credit.
This school showed it and we said it.

29/40

OMNIPLEX WORLD SERVICES

OMNISEC IRMA

This new system introduction
detailed upgrades to each function.
Agents once thought slow to face change.
Rushed to welcome and embrace change.

30/40

MARYLAND TERPS

MD Terps Football

Through the years, the Terrapins
have had landmark football wins.
These ads say each competition
Has a share of that tradition.

31/40

THE AMERICAN CHEMICAL SOCIETY

CHEMTECH Mailer

This self-mailer drove subscriptions
Year-on-year with slight revisions.
In a field that changes endlessly,
This kept readers up stupendously.

32/40

BETHESDA SOFTWORKS

Bethesda Softworks

Games quite thrilling or real shocking,
Smart retailers should be stocking.
This ad charged up retail buyers.
“Terminators!! Flames! And... Flyers.”

33/40

ROUND HOUSE THEATRE

Broadway Christmas

Musicals that make you laugh can
Be a pleasure and a half and
So we wrote this light and breezily.
(Prospects saw the humor easily.)

34/40

COLUMBIA BUILDERS

Columbia Builders

Selling out a subdivision
Of new homes is quite a mission.
We told prospects, “Just start reading;
For the stories you are needing.”

35/40

BRITAM DEVELOPMENT GROUP

MD Bays Soccer

If you’re watching soccer matches,
And don’t know why kicks and catches
Are occurring on the pitch there
This’ll tell what/when and which/where.

36/40

ARMAND'S CHICAGO PIZZERIA

Armand's Billboard

At the turn to Thirty-Third Street,
People learned where nerdy Birds eat.
Fans of baseball. Fans of toppin’s,
By a campus called Johns Hopkins.

37/40

ARMAND'S CHICAGO PIZZERIA

Armand's Billboard

O’s fans, to a ball game driving,
Passed this billboard while arriving.
Later on, they could not wait;
Skipping home to reach the plate.

38/40

DIRECTV

DIRECTV Local Team

Satellite TV was new where
Everyone knew who was who there.
We helped telecoms they knew well.
Say, “Hey, neighbor! We come thru well!”

39/40

AAMR (AAIDD)

AAMR Publications

When promoting publications
Clean design’s an indication,
“We’re professional and willing!
(Needs addressing. And fulfilling.)”

40/40

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Columbia, MD 21044

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