Sometimes two simple letters...

... can get a brand new business up and running—and on its way to being acquired—fast.

The letter at left was one of two that went out to 1,400 prospects during the start-up days of Prince George’s National Bank. The result: The schedules of the bank’s two top executives were soon completely booked with appointments.

A waiting list was created to handle the overflow, and within 36 months, Prince George’s National Bank had become part of Allegiance Bank. Today it’s part of BB&T.

(See more examples of successful letters in our Print Library.)

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